Paid Search Solutions

Search Engine Marketing (SEM) is one of the most successful ways to make your web presence an effective extension of your marketing efforts. Alpine Technical Group will walk you through an easy process of launching a successful SEM campaign. From identifying key phrases to setting a budget and ongoing campaign maintenance, ATG can make your Paid Search campaign a huge success. Feel free to contact us for a free site evaluation.

Keyword Research

Some obvious industry keywords, while good to include in your keyword portfolio, may not be the most lucrative when paying for search. We use powerful keyword tools to identify the keywords that are most popular for your business. We then identify keywords that have a good cost benefit from a paid search standpoint.

Site Optimization

When paying for search, tight alignment between your website copy and your online advertisements is crucial. Search marketing companies take a dim view on websites that don't match what is being advertised. We make sure that your advertisements and website (and page) copy are well aligned. This continuity results in more clickthroughs, higher conversions and lower CPC costs.

SEM Budgeting

Alpine Technical will work closely with your organization to set a realistic budget and align that budget with the best click-through results available.

SEM Accounts

Through our Search Solutions program, ATG can create, configure and maintain all accounts associated with your search program. All account information is kept strictly confidential and is shared with only the people identified by you.

Campaign Management

A website or search campaign is never a static object. Visibility and relevance are only acheived via ongoing refinement and search optimization. A maintenance plan is crucial to the ongoing health of your web presence. ATG, through our Search Solutions program, provides regular reporting regarding the health of your search campaigns. This includes both organic and paid search statistics and monthly refinement of your site's search attributes.

Conversions

It doesn't matter how many site visitors you have if they don't answer your call to action. If the call is purchasing products, filling out a contact form or picking up a phone and calling, paying for clicks without successful conversions isn't very lucrative. ATG can help tune (and track) your website so that visitors are guided and incented to purchase, fill and call.

SEM Training

If you have an interest in learning about your search program and performing some of the tuning yourself, ATG is happy to provide training on all aspects of the Search world. Our extensive expertise and ability to communicate that information to our customers helps them understand and appreciate the intracacies related to web search programs.

Whatever your SEM needs, contact ATG to understand all that we can offer your organization. We guarantee a successful search program.